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Sales Representative

Job Title

Sales Representative





Company Description

BAD Co. is an all new craft brewery, based in North Yorkshire. Our beers are craft-brewed, with outstanding flavours and impact, inspired by the American approach to ale production and current British craft brewing renaissance. Our beers are progressive, flavoursome and original and we have the medals to prove it, having won awards consistently since the brand’s launch in 2014.

Job Description

We’re searching for a motivated individual to join us in BAD Company as a Sales Representative.

  • Grows distribution of BAD Co. by targeting and gaining new accounts, establishing relationships with bars, pubs, restaurants, shops and other outlets to sell BAD Co. products
  • Actively builds and maintains network with key customers and opinion leaders within the industry
  • Routinely performs beer schools/tastings to ensure brand understanding, quality of serve and encourage optimum pricing
  • Analyses territory and account specific business to clearly understand key business drivers
  • Builds and maintains good relationships with regular stockists
  • Builds the BAD Co. reputation for great products and customer service within the region
  • Communicates effectively between customers and brewery to ensure stock and deliveries are well planned and excellent customer service is always achieved
  • Supports events and marketing activities nationwide
  • Reports to Sales Director



  • First and foremost, a love of great quality and unique beer and the ability to speak passionately about it, whether that be face-to-face, over the phone or in an email
  • Excellent organisational skills
  • Willingness to travel
  • Good communication skills and ability to build long-lasting relationships
  • Proficiency with Microsoft Office suite, particularly Excel, Word, PowerPoint and Outlook
  • Must have full driving license and own transport
  • Existing knowledge about the craft brewery industry
  • Outgoing, confident and personable, with proven experience working well within a team as well as autonomously
  • Good numeracy skills
  • Experience working in a small team, with flexible can-do attitude
  • Experience in alcohol retail, especially craft ale desirable
  • Familiarity with food and drink trends, contemporary and local cultures advantageous


How To Apply

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